Search engine optimization, or SEO for short, is a digital service that helps increase the overall organic (unpaid results) rank and visibility of a website in the search engines for certain key phrases (ie. seo services in San Diego). There are three different ways your business can rank on Google’s search engine results page (“SERPs”) which include; organic search results (SEO), local search results (local SEO) and often paid advertisements (“PPC” or “Pay Per Click”).
SEO is much more complicated than trying to trick Google’s algorithms. These tricks are referred to as “black hat SEO” and can sometimes result in a short term win but always lead to a major, and often permanent, penalty by Google. Our SEO techniques follow Google’s guidelines by focusing on real humans searching for the services you offer. We start by creating a buyer persona (a fictional generalized representation of your ideal customer) and with this information we are able to target the people who are looking to read what you’re writing and purchase what you’re selling.
Google Search is nothing more than a website that provides a valuable service. With an index of 60 trillion individual pages, their mission is to help you find the most authoritative and relevant results based on your search term, geo location, language, web history, website quality and many other factors. Google changes it’s organic search algorithm hundreds of times each year – most of these updates are minimal. Every so often, Google releases a “major” update that has a large impact on your search engine visibility. You need a proper plan in place to ensure your website evolves with these types of continuous changes. Our process follows Google’s Webmaster guidelines, protecting your website from being penalized and effectively competing against your top competitors.
Our main focus is converting visitors to customers. It’s much easier to double your conversion rate than double your traffic, so why not do both? We begin our search engine optimization strategy with a free website audit which helps us provide an accurate quote, as every business has it’s own unique situation.