Search Engine Optimization

What is SEO?

SEO (Search Engine Optimization) is a digital service that helps increase a website’s search rank when a Consumer searches using certain key phrases.

For example, when a potential customer searches “SEO services in San Diego,” the search is matched against all known websites. Sites with the best match to that search appear highest in the results.

When your site appears above your competitors or “ranks” higher, you have a much better chance of earning their business.

Why “do” SEO?

Google, Bing and the other search engines are smart, but their technology needs help “reading” websites.
SEO makes your site visible to search engines and helps boost rankings by placing your content that makes it easy for them to find it.

Companies with solid SEO strategies have an advantage over their competitors and earn more website visitors, conversions, and ultimately, revenue.

And SEO isn’t a “once and done” solution.Google changes its search algorithms hundreds of times each year and often release major updates that could affect your search engine visibility.

You need an ongoing process in place to ensure your website evolves, synchronized with the search engines’ changes.

Done right, SEO keeps up with these changes and can earn you thousands of visitors and increased attention. Done wrong, it can hide or bury your site deep in the search results with minimum visibility.

How Our SEO Services Help

SEO is much more sophisticated than trying to outsmart Google’s algorithms.  The old “tricks” tricks that worked well in the past often lead to large (and possibly permanent) penalties by Google that push you further down the search results.

We work directly with Google, Bing and the other search engines to earn a better position for you and to protect your website from being penalized.

Key Components of Our SEO Services

Keyword Research

Aligning your website with the words potential customers use to search for your company’s product or service

Create & Optimizing Content

Giving visitors the high-quality content they’re looking for, especially on your homepage.

Title and Meta Descriptions

Making sure that each page title and “tag” is present and reflects the page’s content.

On-Page Optimization

A site clean-up where we fix pages errors or content that will lower your ranking.

Internal Linking

Making sure your site has a logical link structure where the page is reachable.

Duplicate Content

Search engines now assign lower rankings to sites with thin or duplicate content.

Speed Optimization

Testing each website page to ensure they load quickly.

Mobile Optimization

Checking that each page loads on a variety of mobile devices.