What is Content Marketing?
Content Marketing is a technique we use to increase your brand’s awareness and credibility. Working with you, we create and distribute online content such as informative web pages, videos, blogs or social media posts. Content Marketing stimulates broad interest in your products or services.
By attracting attention to your business and reinforcing your credibility, we generate leads to expand your customer base or community of users.
Done well, Content Marketing anticipates a potential customer’s need for information. We create and place searchable content that your potential customers will find of interest.
Content Expert James O’Brien wrote “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.”
How Could Content Marketing Help my Business?
Google and the other search engines understand when people find content that is “relevant and valuable” to their search, they tend to stay on that website longer than others.
And when a searcher stays longer on your site, Google rewards you with a higher search ranking and lower cost advertising. And engaged visitors are much more likely to contact you or purchase your product.
Knowing this, we increase visitors to your site by offering the content very your audience wants and making it visible in many locations across the internet. This “content marketing” technique is a central component of any robust SEO program.
Content is so important to Google they provide some great tips, suggesting we make certain your website is:
- Informative. If you’re launching a site for a restaurant, you can include the location, hours of operation, contact information, menu and a blog to share upcoming events.
- More valuable and useful than other sites. If you write about how to train a pet, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training.
- Credible. Show your site’s credibility by using original research, citations, links, reviews, and testimonials. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.
- High Quality. Your site’s content should be unique, specific and high quality. It should not be mass-produced or outsourced on a large number of other sites. Content should be created primarily to give visitors a good user experience, not to rank well in search engines.
- Engaging. Bring color and life to your site by adding images of your products, your team, or yourself. Make sure visitors are not distracted by spelling, stylistic, and factual errors. Engage visitors by interacting with them through regular updates, comment boxes, or social media widgets.
We look forward to working with you to develop a sustainable, ongoing Content Marketing plan!
